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PrestaShop

 egy.best 

 jumia.ma 

 aliexpress.com 

 ebay.com 

 amazon.com 

Magento

VirtueMart

OpenCart

Beetailer

ouedkniss.com 

mawdoo3.com 

Popular E-Commerce Sites in Algeria

Algeria poses a number of serious problems to marketers looking to expand their E-commerce efforts into the country. One of the most serious barriers is the stipulation in Algerian law that makes it illegal for citizens to purchase goods from outside the country – although businesses may purchase foreign items for internal use. Marketers will have to establish a base within the country to be able to see business from Algerian citizens. The scarcity of international and private-use credit cards in Algeria also hampers the success of online marketers. More crucial, however, is the extremely low Internet penetration – only 19.7%, or just over 40,000, citizens are connected to the Web. This makes Algeria one of the countries with the lowest Internet penetration rates in 2016. A lack of online payment gateways also makes Algerians reluctant to trust E-commerce websites. Many top platforms operate on a CoD (cash on delivery) system, which can be unreliable and result in enormous return rates. These issues aside, however, Algeria is a largely untapped market that may show great promise once more of the population is connected to the Internet and more websites have provided reliable methods of payment. The managing director of Kaymu, one of the top E-commerce platforms in Algeria, claims that there has been a lot of growth in the sector throughout 2016.

Following are the most visited Algerian and MENA-focused ecommerce websites:

·         Ouedkniss.com

·         Aliexpress.net

·         Kaymu.com

·         Batolis.com

·         Jumia.com.ng

Search Engine Marketing in Algeria

Statsmonkey’s 2014 usage statistics for search engine sites in Algeria indicate that while Google does hold the large majority of the search engine market share, other sites do earn a significant amount of traffic. Ask Jeeves and Yahoo have a significant user base in Algeria, and might be worth the targeting effort to get a different audience and less competitive market once you have tested digital marketing on Google in Algeria.

State of SEO in Algeria

Here we will compare the relative competition for Search Engine Optimization in Algeria and the United States using Moz.com’s Open Site Explorer. We will compare SEO metrics by searching for generic keywords on each country’s specific Google page and then looking at the relative trust and number of equity-passing links on each top site (specific to the certain page featured in the top results). We will use the top organic link on each page, ignoring pay-per-click advertisements.

Books in USA vs. Books in Algeria

 

The SEO metrics of these top pages in the United States and Algeria are actually very similar. They hold close levels of rank and trust, and the Algerian site contains more external equity-passing links. Although the U.S. page has more links and thus more page authority, the closeness in numbers to the Algerian website suggests a similar level of competition to rank high on both countries’ Google sites.

Cars in USA vs. Cars in Algeria

 

The difference in SEO metrics between the U.S. and Algeria is more stark in the search for cars, but still demonstrates a close level of relative competition. The two pages received similar levels of rank and trust. The U.S. site held a far greater number of equity-passing links than the Algerian site. However, it is important to note that the U.S. search led to the homepage of cars.com, whereas the Algerian search led to a specific subdomain. This helps to explain the great difference in number of links between the two results. It also may indicate a higher level of SEO competition in Algeria because a smaller sub-page achieved close to the same levels of SEO needed for the homepage of a large company in the U.S. to reach the top Google ranking.

State of PPC in Algeria (Paid Searches)

In this section, we will examine the relative competition for pay-per-click advertising between the United States and Algeria. We will show that there is a lot of room and opportunity in the Algerian market for marketers to engage in successful PPC advertising.

Analyzing the PPC Differences between the U.S. and Algeria

We will now look at the opportunity for success in using pay-per-click advertising in Algeria by comparing the number, quality, and relevance of PPC ads that result from searches in Algeria and the U.S. We will use basic keywords that express intent to buy in hopes of generating two different searches that would result in a number of PPC ads. We will search in English on Google.com and in Arabic on Google.dz.

Our first search will be for “cheap flights to London”, in English for the U.S.  and in Arabic for Algeria:

This search at first appears to show close levels of competition between the U.S. and Algeria – the Algerian search results in 3 relevant paid ads compared to the 4 from the U.S. site. However, it is important to remember that Google offers only 4 spots for top-page advertising. The filled slots for the U.S. page indicate that there are likely many other ads competing and bidding for those prime spots. In addition, the ads for the Algerian site are not as relevant to the search as those on the U.S. page. They highlight flights from cities outside of Algeria such as Beirut and Jeddah, indicating a lack of Algeria-specific paid advertising.

Our next search will be for “apartments for rent” in the U.S. and Algeria:

This search emphasizes the lower level of competition in Algeria compared to the United States. Though the top four results for the Algerian page are all relevant to the search and location-specific, none of them are a result of PPC advertising. These searches demonstrate a real lack of pay per click advertising in Algeria. Marketers can take advantage of this opportunity by engaging in very cheap bidding on Google Adwords to obtain top placement ads in Algeria.

Geo-Targeting Opportunities in Algeria

The vast majority (almost 71% as of 2015) of Algeria’s population is urbanized, living in cities in the northern part of the country close to the Mediterranean Sea. This makes Algeria an excellent location for geo-targeting certain cities with greater numbers of people, different specializations, and better infrastructure to be able to engage in online marketing in Algeria. Below, we have brief descriptions of the top 5 most populated cities in Algeria.

Algiers

Algiers is the capital and largest city of Algeria, with a population of nearly 2 million.  For comparison, it is a little less populated than the city of Houston. It is the economic center of Algeria, and houses the country’s foreign embassies.

Boumerdas

Boumerdas is the second-largest city in Algeria, with a population of almost 800,000. It is a coastal center that engages in mostly agricultural trade.

Oran

With a population of almost 650,000, Oran is the second largest port city in Algeria after the capital Algiers – located at the closest point in the country to Spain. Oran is filled with government offices and manufacturing plants – mainly exporting food items such as wines and cereals.

Tébessa

Tébessa, with a population of about 640,000, is considered a gateway to the south. It is situated in northeastern Algeria, and it is known for trade in sheep, grass, grain, and carpets.

Constantine

Constantine is a well-known fortress city in Algeria with a population of 450,000. Its main trade is in leather and woolen goods, as well as various agricultural products.

Social Media in Algeria

Although Algeria’s Internet penetration statistics are shockingly low, those citizens that do have access to and regularly use the Internet seem to be highly engaged with social media. As of June 2016, the IWS (Internet World Stats) reported that the number of users active on Facebook was roughly equal to the number of citizens accessing the Internet. These numbers demonstrate an increased use of the Internet from 2015, when the Arab Social Media Report suggested that around 92% of Algerian Internet users were active on Facebook. It also indicated that a large majority of Algerian Facebook users accessed the site on nearly a daily basis. However, it also indicated that penetration by other platforms such as Twitter and Instagram were extremely low – Twitter was used by around 23% of Internet users and Instagram hovered at 3%. These statistics suggest that marketers might do very well to concentrate on advertising through Facebook, which a large number of young and Internet-savvy Algerians are constantly checking. However, marketers should keep in mind the power of the government over the Internet in Algeria, both in its censorship and in its ability to impose blackouts on the Net. In 2011, the Algerian government shut down the Internet and deleted a number of Facebook accounts in response to pro-democracy protests – citing the ability of Facebook to act as an organizing tool as justification to block it throughout the country. The government has also been known to block social media networks during exam times in an effort to suppress cheating efforts, such as in June of 2016. Marketers should concentrate their social media advertising on Facebook with the knowledge that it is not unprecedented for access to the site to be severely restricted.

Most “Liked” Facebook Pages in Algeria

Following are the most popular Facebook pages in Algeria in 2016:

احلام مستغانمى

خديخة بن قنة

Journal el Bilad

Santé+ Magazine

Khaled

Lotfi DK

Maracana Foot

Zinou Kds

Warda وردة الخزائرية

Hafid Derradji- حفيظ دراجي

This list includes a number of Arabic and French journals and magazines, ranging from topics of the home to sports. It also contains a number of performers such as Khaled, Lofti DK, and Warda. Topping the list is famous Arabic-language author Ahlam Mosteghanemi. This list indicates the interest of Algerians in news and music, as well as literature.

State of Mobile Marketing in Algeria

According to the  “The Mobile Economy Arab States 2015” report conducted by GMSA Intelligence, as well as statistics by Evolita, the smartphone penetration in Algeria that would enable citizens to engage in mobile marketing is half the global average and well below the average of other Arab states at only 22%. There are currently no live LTE networks in Algeria, although plans to implement one network are underway. However, it is not only the low number of Algerians with phones able to access apps and the Internet that prevents growth in mobile marketing in Algeria. As of 2014, only about half of the Algerian population held a bank account. The popularity of Cash on Demand systems solves this problem, but results in huge rates of returns for sellers. Marketing on apps or optimizing a website for mobile may not be worth the investment due to the low numbers of Algerians able to effectively use smartphones to engage in mobile shopping and the high return rates for those who are able.

Algeria Internet Country Codes

Algeria offers one top-level domain in Latin characters.  Domains are administered by the Network Internet Center, and have very few restrictions. The only restriction to apply for a domain name is that the organization applying must have a presence in Algeria itself. A domain name costs about 1000 Algerian dinars, or 14 U.S. dollars, a year.

Top-Level Domains

.dz

Second-Level Domains

·         .asso.dz

·         .art.dz

·         .com.dz

·         .edu.dz

·         .org.dz

·         .gov.dz

·         .net.dz

·         .pol.dz

Popular Websites in Algeria

Following are the top 10 most visited websites in Algeria for December 2016:

·         Youtube.com

·         Google.dz

·         Google.com

·         Ouedkniss.com

·         Facebook.com

·         Yahoo.com

·         Google.fr

·         Blogspot.com

·         Wikipedia.org

·         Onclickads.net

This list is for the most part typical of any country’s top 10 list, including international favorites such as Google, YouTube, and Yahoo. However, the inclusion of Google.fr in the top 10 list suggests a heavy influence of France and French language into Algeria. Another very interesting inclusion is ouedkniss.com, which is a small Algeria-specific E-commerce site. The high ranking of ouedkniss.com is an optimistic sign for marketers, pointing to the eagerness of Algerians to search and buy online.

Popular Region-Specific Websites in Algeria

Following are the top 10 most visited region-specific websites. This list includes websites that are based in or directed towards Algeria and MENA.

·         Google.dz

·         Ouedkniss.com

·         Ency-education.com

·         Koora.com

·         Djelfa.info

·         Echoroukonline.net

·         Elkhabar.com

·         Ennaharonline.com

·         Mawdoo3.com

·         Elbilad.net

The majority of the sites on this list are news sites, either based in Algeria or focused toward North Africa and the Middle East. Two outliers are Ouedkneiss.com, an E-commerce website based in Algeria, and Ency-education.com – a site used to provide education materials to Algerian schools and students. The prevalence of news and education websites suggests an intelligent and curious population. The presence of an E-commerce website on the top 10 list suggests a willingness to buy and interact online.