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Following is a list of the 10 most popular region-specific websites in Morocco as of November 2016. This list includes websites targeted to Morocco, North Africa, and the Arabic-speaking world.

Hespress.com

· Chouftv.ma

· Avito.ma

· Hibapress.com

· Google.co.ma

· Elbotola.com

· Kooora.com

· Alayam24.com

· Le360.ma

· Noonpresse.com

Avito.ma and le360.ma are the only two websites on this list that use French as their primary language. The rest of the list tends toward using Modern Standard Arabic. This list is almost entirely comprised of news websites, two of them having a specific focus on sports (especially soccer). Again, this highlights the tendency of Moroccans to use the Internet as a primary source of information. The only non-news website on this list is Avito.ma, which serves as an open advertisement/e-commerce site.

Popular E-Commerce Websites in Morocco

Though E-commerce in Morocco was at the low rate of only about 50% of the population in 2014, it has grown rapidly from its penetration rate of 15% just 3 years before. About a quarter of MasterCard survey respondents indicated that they would feel much more comfortable shopping online if they had more confidence in payment security and website safety. However, the largest impediment to the spread of E-commerce is the lack of Internet penetration growth – which in 2014 was less than 20% of the population. Though a growing emphasis on online security in the past few years has led to projections of a much higher penetration rate and more confidence in the market, the administrative procedures required to set up an E-commerce website and payment platform are difficult and expensive. The current penetration rate in June 2016 was nearing 60%, but this number is still low and indicates a lot of room for growth before Morocco can be considered a great targeting location for an online market.

Following is a list of the most visited Moroccan e-commerce websites:

· Avito.ma

· Jumia.ma

· Aliexpress.com

· Hmizate.ma

· Microchoix.ma

· Shoppeos.ma

Search Engine Marketing in Morocco

According to this table from the Statsmonkey Search Engine Market Share report on Morocco in 2014, Google controls the overwhelming majority of the market in Morocco. It might not be worth the investment to advertise on other platforms due to the strikingly low market share in each competing site. However, it is worth mentioning that advertisements should be targeted to both the Morocco-specific Google site and the American site. Google.com, rather than Google.co.ma, receives the largest amount of traffic from Moroccan users.

State of SEO in Morocco

This section will explore the relative Search Engine Optimization metrics in Morocco and the United States so that marketers can have a better idea of potential difficulties involved in entering into the online Moroccan market. We will conduct this exploration by using Moz’s Open Site Explorer to analyze the website trust and amount of equity-passing links in the top placement website of 2 searches on both google.com and google.co.ma. We will use very general search terms, “books” and “cars”, for these analyses. The searches will be conducted in English for google.com and French for google.co.ma.

Books in USA vs. Books in Morocco

Especially when compared with other Middle Eastern countries, the differences in SEO metrics between Morocco and the United States are very small. The top-ranking links for this search on google.com and google.co.ma have similar trust rankings from Moz and both possess high and similar numbers of equity-passing links. This is likely due to the high influence of France on the Moroccan market. Fnac.com is a French website and likely to have similar levels of SEO as American websites. This represents that perhaps due to French influence, the Moroccan market holds a similar level of SEO competition to the United States.

Cars in USA vs. Cars in Morocco

In contrast to the search for “books”, the top ranking result on google.co.ma for “cars” was a Morocco-specific website. The fact that the differences in SEO metrics are still very close between the U.S. and Moroccan pages indicates that Morocco – and not just France – holds a competitive online market that requires excellent SEO in terms of developing website trust and incorporating trusted equity-passing links in order to achieve top search placement on Google.

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