Amazon
Cdiscount
Voyages-Sncf.com
Fnac
vente-privee
Booking.com
eBay
Groupon
Carrefour
E.Leclerc
Airbnb
Leroy Merlin
La Redoute
Darty
Have you successfully
grown your online business in your home country? Then it could be time to test
your products on international marketplaces by selling in France.
The global eCommerce
industry is becoming more and more accessible. Online sellers are expanding
into several marketplaces with the aim of becoming a key player in multiple
countries.
The lingual and
cultural challenges still remain, but the growth of online marketplaces has
broken down many of the greater barriers to cross-border trade.
It’s simple – for your
company to reach its potential, you can’t treat borders as limits.
That’s why you should
be taking advantage of the largest non-English speaking markets in the world.
Let’s look at why France should be your next stop.
Selling in France
If you’re a seller who
largely operates in English-speaking countries, you may or may not be familiar
with the range of selling opportunities France has to offer.
As a well developed
economy and a population with an appetite for shopping, it’s no surprise that
eCommerce has become a big deal in France.
The French eCommerce industry grew by 13 percent to
$35 billion in the first half of 2016 alone, and is projected to surpass $53
billion by 2018.
The number of digital
buyers in France is growing steadily, with as many as 66 percent of the
population shopping online.
An critical reason to expand into France is because its shoppers
won’t come to you. An eCommerce Foundation report found
that 40 percent of French shoppers don’t shop on foreign websites due to a lack
of trust. This means you won’t be able to fully capitalize on the French
opportunity if you don’t have a local presence.
The French opportunity
is sizeable. A key indication of the growing significance of French eCommerce
has been demonstrated by Amazon’s recent activity in the country.
The Seattle-based
company owned 25 percent of French logistics company Colis Prive as of 2014,
and made an attempt to buy the company outright in 2016. It also launched its
same-day delivery service – Amazon Prime Now – in Paris in 2016 after
purchasing a warehouse in the 18th arrondissement.
If these moves are
anything to go by, it’s a sign that Jeff Bezos sees the second largest European
country as a burgeoning opportunity.
The French marketplaces of choice
If selling online in
France is something you’re considering, then the next step is to look at the
easiest routes of access – marketplaces.
According to Statista, Amazon
France was the most popular eCommerce website in the country in 2015, pulling
in around 16 million visitors per month.
However, Amazon France
is not as dominant as it is in the US and UK. There are a number of French
marketplaces which you may not have heard of, that attract large volumes of
shopper traffic.
Here is the eCommerce Foundation’s France eCommerce Report 2016,
which reveals the most popular marketplaces open to third party sellers
who are selling online in France:
·
Amazon FR – 19 million visitors per month
·
Cdiscount – 11 million visitors per month
·
Fnac – 11 million visitors per month
·
eBay FR – 8 million visitors per month
·
PriceMinister – 6.5 million visitors per month
That’s over 50 million
online shoppers that visit these marketplaces every month in France.
Amazon.fr
If you’re already an
Amazon seller, then you know this one pretty well.
Amazon has tailored
its hugely successful template to France. Apart from language and localization,
which it’s essentially the same website as any other Amazon marketplace.
Amazon is also one of the easiest marketplaces to start with if
you’re looking into selling online in France. With a simple registration, you
can make use of Amazon’s unified European account,
providing you with direct access to Amazon’s marketplaces in France, Germany,
Spain, Italy and the UK.
With 19 million monthly visitors, expanding into Amazon France
could represent a relatively easy win. One important step is required –
translating your listings into French. You can avail of translation services
like Intercultural Elements to
have your listings translated in bulk.
Cdiscount
Cdiscount is France’s
most popular homegrown eCommerce website and Amazon’s biggest competitor.
As its name suggests,
Cdiscount has built its reputation as a marketplace that offers best discounts
on a range of items, including technology, house appliances, furniture, wine
and more.
The French retailer
says it processes 19 orders every 10 seconds, and turned over €1 billion on its
marketplace in 2015. It also claims a 28.5 percent market share in the online
sales of consumer electronics and appliances.
Who would you be in competition with? There are approximately
7,000 active third party sellers on Cdiscount as of 2015. According to Webretailer, the
company has been seeking to attract sellers of luggage, jewelry and furniture
as it looks to increase its range of product offerings and price
competitiveness.
Interested? You can get started by filling out this form.
Or you can learn more by reading this Webretailer article on selling on Cdiscount.
Fnac
Fnac is one of the most recognizable retail outlets in France
since its founding in 1954 as a seller of cultural and electronic products. Its
marketplace, fnac.com, is a more recent
conception, having launched in 2009. It has become another competitor to Amazon
in France, specifically in the media and consumer electronics categories.
Combining its online operations and store network, Fnac claimed
a 13.7 percent consumer electronics market share and a 16.6 percent market
share for editorial products in 2015, according to its business report.
Although predominantly
known for selling these types of products, it has also expanded its offering to
home design, games, toys, telephone and stationery.
The popularity of the
marketplace is growing, with 18.2 percent of Fnac’s online business volume in
2016, up from 17.4 percent in 2015.
Fnac has invested
heavily in creating an omnichannel customer experience in the past number of
years. This has involved forging a closer relationship between its 205 stores
and online marketplace. If a store is out of stock on a certain product, Fnac’s
stores send customers to its online marketplace to purchase the item. This
encourages in-store buyers to visit – and buy – from its online marketplace.
Fnac’s strong store
presence in France gives it logistical strength – allowing it to offer a
‘click-and-collect’ option for buyers to pick up their purchase in-store if
preferred. It has also launched a competitor to Amazon Prime, called Fnac
Express+. Like Prime, this service offers buyers same-day delivery.
Fnac has expanded its
marketplace to Belgium, Spain and Portugal, providing sellers with the
opportunity to reach these markets via Fnac.
eBay.fr
eBay is one of the
easiest places to start selling online in France, especially if you’re already
selling on eBay.
If you list your
products as available for shipping to France, eBay will automatically list that
item on eBay France. The auctions site also offers a number of free translation
tools, via its app store, to help sellers localize listings for non-English
marketplaces.
eBay remains a
dominant player in the French eCommerce market, with 8.5 million visitors every
month. However, it does have a worthy France-based competitor in PriceMinister.
PriceMinister
PriceMinister, a
subsidiary of Rakuten Group, is one France’s most popular eCommerce websites.
The website boasts 17
million members in France. France makes up one third of its online visitors,
and it processes between 30,000 and 50,000 transactions per day.
The level of seller competition is similar to Cdiscount, with
5,000 professional sellers active on the website. It also has a 50/50 gender
split from its online visitors, with the average age at 26-50 years old,
according to Lengow.
PriceMinister is seen
as eBay France’s biggest competitor, and it shares some traits with the global
auction site, like allowing you to customize your storefront.
Delivering international customer support
Selling on multiple marketplaces presents a number of
challenges. Adhering to a marketplace’s joining criteria, like setting up as a business in
France, or translating the listings for all the products you want to
sell in France, are two common challenges to selling online in France and other
countries.
Another key challenge
is customer support.
If you already have
multiple selling channels in your home country, you’ll know that supporting
your customers from multiple touch points can be time-consuming and messy. Add
languages you don’t understand into that mix, and you’ve got an arduous task on
your hands.
This is why we built xSellco Fusion. With our eCommerce help desk, you can successfully manage customer
support from Amazon, eBay, Cdiscount, Fnac, Allegro, Shopify, Prestashop and
more – in one simple inbox.
xSellco Fusion is also built with auto-translation features. This allows
you to instantly understand your customer’s message, no matter what language
they write to you in. Translate your response back into the customer’s language
with the click of a button. Achieve the same response times that you would with
a native language-speaking customer. Auto-translation will make your
transition to selling online in France much easier.
Interested in
harnessing a first-class customer support experience? Watch the video below to
learn more about xSellco Fusion.
Or you can go straight to a free 14-day trial of xSellco Fusion and see the
benefits for yourself.
Local ecommerce news from
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Ecommerce shows to be an increasingly important part of the
Otto Group’s business. The company saw its online revenues worldwide increase
grow 10.9 percent to 7.8 billion euros. In Germany, the online business of
the Otto Group generated revenues of over 5.4 billion euros, an increase of
10.2 percent. Growth Continue reading Continue reading
|
 |
|
05-04-2018 - DPD Germany expands bike
deliveries to more cities
DPD Germany is ‘highly satisfied’ with the results of its
pilot project to use electrically assisted transport bikes to deliver parcels
to consumers. It started with the test in the northern Bavarian city of
Nuremberg one year ago and now wants to launch further deliveries by
transport bike in Germany. Continue reading
|
 |
|
|
Consumers in Europe spend about 5 percent of all their
spending on subscriptions. They spend on average 130 euros per month for
subscriptions, such as video, music, sport or food. Every year, 350 billion
euros is spent in Europe on these type of purchases. Continue reading
|
 |
|
04-04-2018 - Amazon launches virtual Dash
buttons in France
Amazon Prime users in France are now able to place 1-click
orders on tens of millions of products that ship with Prime. The US ecommerce
company has launched virtual Dash buttons in France, two years after the
physical Dash buttons were announced. Continue reading
|
 |
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04-04-2018 - DHL opens new fulfillment centers
in Europe
Deutsche Post DHL Group has opened a new fulfillment center in
the United Kingdom. In the English town of Radlett, an area of about 6,500
square meters offers same-day processing for the Greater London area. DHL
already operates a similar fulfillment center in Germany and is now working
to open Continue readingContinue reading
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03-04-2018 - April: ecommerce events in Europe
Spring has come and it’s slowly getting warmer outside. So,
why don’t go out and visit an ecommerce event, somewhere in Europe? In case
you want to, we’ve made a handy overview for you, so you know when and where
an ecommerce event takes place this month in Europe. Continue reading
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French postal service company La Poste has launched Colissimo
Pass, a subscription service which offers customers unlimited free delivery.
Currently, the subscription service costs 9 euros per year. In return,
customers enjoy unlimited delivery and zero shipping costs on partner
websites. Continue reading
|
 |
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29-03-2018 - Latvians and Lithuanians like the
low prices online
When it comes to online shopping, consumers from Latvia and
Lithuania emphasize the superior pricing policies compared to prices in
physical stores. The number one issue for online shoppers in both Eastern
European countries seems to be a long delivery time. Continue reading
|
 |
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28-03-2018 - GLS offers faster shipping in
Europe via PaketShops
GLS Germany has announced it will now offer faster parcel
shipping via its PaketShops. The delivery time has been reduced to one or two
business days for parcels that go to Austria or the Benelux region. Parcels
to most other neighboring countries will take about 48 hours. Continue reading
|
 |
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28-03-2018 - Amazon delivers groceries in
France
Amazon will launch Amazon Prime Now grocery deliveries in
France this year. Thanks to a partnership with French retailer Monoprix, a
subsidiary of Casino Group, Prime Now customers will be able to order
groceries sourced by Monoprix through the Prime Now app and website. Continue reading
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France -
Ecommerce Industry
This is a best prospect industry sector for this country.
Includes a market overview and trade data.
Last Published: 8/4/2017
Overview
2014
|
2015
|
2016
(estimated)* |
2017
(estimated)* |
|
Total Market
Size |
74
|
72
|
79
|
86
|
Total Local
Production |
N/A
|
N/A
|
N/A
|
N/A
|
Total Exports
|
N/A
|
N/A
|
N/A
|
N/A
|
Total Imports
|
N/A
|
N/A
|
N/A
|
N/A
|
Imports from
the U.S. |
N/A
|
N/A
|
N/A
|
N/A
|
Exchange
Rate: USD 1.00 |
Euro 0.753
|
Euro 0.901
|
Euro 0.902
|
Euro 0.902
|
(Figures in USD
billion; * Estimated figures- source French e-commerce trade association)
Sub-Sector Best
Prospects
French B2C
commerce of products and services is one of the largest markets in the world
and one of the fastest growing in Europe, ranking third in Europe and sixth in
the world in online consumption as of 2015. This market was valued at 72
billion (Euros 64.9 billion) in 2015, and registered a total of over 835
million online transactions. It represents 6% of total retail business.
There has been a rapid expansion in internet sales in the past few years. In 2015, the growth rate reached 14% and this trend is expected to continue. Also in 2015, 37 million French people shopped on-line which represents over 79% of internet users in the country, a 20% increase since 2012. The average online transaction in 2015 was around $86 (Euros 78) and on-line shoppers tend to shop more often, approximately 23 times a year, for a total amount spent of around $1,975 (1,780 Euro) in 2015.
The French e-commerce market has over 182,000 active websites, and that number is expected to reach 200,000 by 2017. Today, online shoppers purchase travel packages (32%), clothing (10%), home equipment (7%), click and collect products (7%), and cultural products (5%). The click and collect option for grocery stores has grown significantly in the past years and grocers are adding a greater number of sites offering this purchasing option.
E-commerce through internet mobile devices, or “M-commerce,” has also shown significant growth in the past few years. Approximately 6 million French people use their mobile phone to make a purchase. Overall sales made from smart phones and tablets accounted for over $4 billion in 2015 - an increase of 54% from the previous year. Clothing items are the primary product purchased on mobile phones followed by technology products.
In 2015, 20% of internet users made purchases from a mobile device (smartphone, tablet) compared with 11% in 2013. Sales made through these devices increased by almost 40% since 2014 and now represent 10% of the total e-commerce market.
M-commerce is expected to continue to grow rapidly in the coming years as smartphones become more and more convenient to use as well as access to high speed connection more widely available.
In addition, shopping abroad is becoming more popular, there is a growing share of cross-border online purchases and in 2015, 45% of French online shoppers bought from foreign e-merchants.
There has been a rapid expansion in internet sales in the past few years. In 2015, the growth rate reached 14% and this trend is expected to continue. Also in 2015, 37 million French people shopped on-line which represents over 79% of internet users in the country, a 20% increase since 2012. The average online transaction in 2015 was around $86 (Euros 78) and on-line shoppers tend to shop more often, approximately 23 times a year, for a total amount spent of around $1,975 (1,780 Euro) in 2015.
The French e-commerce market has over 182,000 active websites, and that number is expected to reach 200,000 by 2017. Today, online shoppers purchase travel packages (32%), clothing (10%), home equipment (7%), click and collect products (7%), and cultural products (5%). The click and collect option for grocery stores has grown significantly in the past years and grocers are adding a greater number of sites offering this purchasing option.
E-commerce through internet mobile devices, or “M-commerce,” has also shown significant growth in the past few years. Approximately 6 million French people use their mobile phone to make a purchase. Overall sales made from smart phones and tablets accounted for over $4 billion in 2015 - an increase of 54% from the previous year. Clothing items are the primary product purchased on mobile phones followed by technology products.
In 2015, 20% of internet users made purchases from a mobile device (smartphone, tablet) compared with 11% in 2013. Sales made through these devices increased by almost 40% since 2014 and now represent 10% of the total e-commerce market.
M-commerce is expected to continue to grow rapidly in the coming years as smartphones become more and more convenient to use as well as access to high speed connection more widely available.
In addition, shopping abroad is becoming more popular, there is a growing share of cross-border online purchases and in 2015, 45% of French online shoppers bought from foreign e-merchants.
French Online Clothing Stores
This sample shows 11 French ecommerce stores categorized as
clothing. We know of 998 total online stores in this category. This
downloadable list of French clothing stores is updated weekly.
Domain
|
Address
|
Telephone
|
 gaaz.fr |
Baume-les-Dames, A6, FR
|
|
 mademoiselledanse.com |
Marseille, B8, FR
|
+33-9-5461xxxx
|
 pressamedia.com |
Paris, A8, FR
|
|
 pacorabanne.com |
Levallois-Perret, A8, FR
|
+33-1-4088xxxx
|
 footshop.fr |
||
 speedo.fr |
Nottingham, , UK
|
|
 tshirt-hiphop.com |
Pantin, A8, FR
|
+33-9-8377xxxx
|
 letempsdescerises.com |
Biot, B8, FR
|
+61-749-86xxxx
|
 sports-de-glace.fr |
Damgan, A2, FR
|
+33-2-9740xxxx
|
| corseboutique.fr |
Corte, A5, FR
|
+33-6-1334xxxx
|
 jaqk-store.com |
Roubaix, B4, FR
|
|
998
total live ecommerce websites in this category on BuiltWith Pro
Note: Our categorization process involves
analyzing signals provided by the ecommerce store. Some websites may be
incorrectly categorized based on keywords within the site not directly
relating to the content or having double meanings.
|
||
Lead
Totals
French Clothing
ecommerce websites
ecommerce websites
998
French categorized
ecommerce websites
ecommerce websites
15,196
Global Clothing
ecommerce websites
ecommerce websites
24,592
French Clothing ecommerce
websites with telephone
websites with telephone
196
French Clothing ecommerce
websites with address*
websites with address*
281
French Clothing ecommerce
websites with email*
websites with email*
277
Clothing Stores using Premium Technology
A sample of stores that are using some form of premium
(paid-for) technology in this category. You can seperate out premium ecommerce
websites in BuiltWith Pro to find the ecommerce stores with larger budgets.
georges-rech.fr
kenzo.com
sixthjune.com
slimgirl.ng
spark-office.com
milky-waves.fr
speedo.fr
lerangstore.com
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