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Ecommerce customers in
Turkey
Turkey has an internet
penetration rate of 51%, which is lower compared with a lot of other countries
in Europe. Four in ten Turkish internet users frequently uses a smartphone to
access the internet. Based on the results of a survey conducted by the Turkish
Statistical Institute, 24.8% of all internet users aged 16-74 in Turkey bought
goods and services online.
Almost half of the
Turkish people that ordered something online, bought clothes and sports goods.
Another popular product category is electronic equipment, followed by household
goods and travel arrangements. According to an interview with the CEO of
Turkish online payment provider Iyzi Payments, the most common online payment
methods are card payments: loyalty cards with payment by installment options,
Mastercard and Visa. But also players like PayPal (which ceased operations in Turkey in June,
2016), BKM Express, ipara and Paytogo are gaining ground in Turkey. Internet
card payments (for various purposes, not only for ecommerce!) rose about 30% to
10 billion euros in 2012 and this number is expected to more than double by
2015.
The ecommerce market
in Turkey
In 2014, ecommerce in
Turkey was worth 6.34 billion euros after
a 35 percent growth the year before. According to information from ETID
and the Ecommerce Foundation, ecommerce in Turkey was worth 8.5 billion euros in
2015. And the Turkish Industry and Business Association reported that the
ecommerce industry in Turkey was worth 7.95 billion euros in 2016.
Big online stores in
Turkey
The Turkish ecommerce
market seems to be dominated by online marketplaces, multi-category retailers
and private shopping sites. Huge online stores in Turkey are Gitti Gidiyor,
Hepsiburada, Araba.com and Trendyol.
February
28, 2018Turkey aims to raise
its ecommerce revenue to over 10 billion euros by the end of this year. The
Turkish ecommerce association ETID thinks the ecommerce industry in Turkey
could increase significantly this year.
September
15, 2017The Turkish government
wants to make global ecommerce companies liable for taxes on goods that are
sold directly to Turkish customers. The government has proposed a draw law for
this, the Turkish Minister of Finance said today.
May
24, 2017Hepsiburada, the
biggest ecommerce company in Turkey, has introduced a new program, which will
help 1,000 women entrepreneurs to grow their businesses through ecommerce. The
Technology Power for Entrepreneur Women Program offers free online stores, but
also gives assistance with sales, operations, marketing and logistics.
May
2, 2017Ecommerce in Turkey
was worth 30.8 billion Turkish Liras (or 7.95 billion euros) in 2016. The
online retail industry in this country is becoming more and more mature. The
ecommerce share in Turkey’s total retail was 1.7 percent in 2012, but it
increased to 3.5 percent last year, a new
November 10, 2016Amazon Germany has discovered its Turkish
customers. Buyers from that country can get their goods delivered for free. In
addition, the website of Amazon Germany and its catalogue has been translated
into Turkish. Customer service via email and phone is also available in
Turkish.
Local ecommerce news from
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13-04-2018 - Dutch
consumers are discovering French online shops
Online shoppers from the Netherlands love to shop at ecommerce
websites located in China and Germany, but last year there was a strongly
increased interest in online shops from France and Spain. Dutch online
shoppers spent 84 percent more in France last year than in comparison with
2016. Continue reading
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13-04-2018 - Coop
acquires online marketplace Siroop
Swiss retail company Coop will be the total owner of online
marketplace Siroop with effect from the first of May. On that day, the major
retail and wholesale company will acquire the 50 percent share package of
Swisscom. Coop and Swisscom jointly launched Siroop in 2016. Continue reading
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12-04-2018 - Ecommerce
in Switzerland: €5.27 billion in 2017
The business-to-consumer ecommerce turnover of Switzerland
grew by 8.7 percent last year and was worth 6.25 billion Swiss francs, or
5.27 billion euros. This year, a growth rate of 10 percent is predicted,
which would mean ecommerce in Switzerland will be worth just below 7 billion
euros. Continue reading
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11-04-2018 - Austria
signs online trade agreement with China
Austria and China have signed an agreement, which should give
Austrian retailers have easier access to the Chinese ecommerce market.
Margarete Schramböck, Federal Minister for Digital and Economic Affairs, is
currently on a state visit to Beijing, where she negotiated a deal with the
Ministry of Commerce of the Government Continue
reading Continue reading
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10-04-2018 - Columbus
launches ecommerce software
International IT services company Columbus has launched
Columbus eCommerce, a SaaS ecommerce solution for B2B and B2C organizations.
Using prebuilt templates, companies can make a new ecommerce website using
Columbus’ solution, which integrates with Microsoft Dynamics 365. The
software is focused on B2B retailers, but also offers built-in B2C
functionality. Continue reading
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Swiss supermarket chain Migros has launched a new social
shopping platform, called Amigos. Through this platform, Migros’ customers
get connected with people who like to receive packages and earn some money by
bringing the products to the original customer. Continue reading
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09-04-2018 - Deliveroo
is Europe’s fastest-growing company
UK online food delivery service Deliveroo is the
fastest-growing company of Europe. Between 2013 and 2016, the company’s
revenue increased by 107,117 percent. That’s more than the number two on the
list, German heating provider Thermondo, achieved during the same period. Continue reading
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Ecommerce shows to be an increasingly important part of the
Otto Group’s business. The company saw its online revenues worldwide increase
grow 10.9 percent to 7.8 billion euros. In Germany, the online business of
the Otto Group generated revenues of over 5.4 billion euros, an increase of
10.2 percent. Growth Continue
reading Continue reading
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05-04-2018 - DPD
Germany expands bike deliveries to more cities
DPD Germany is ‘highly satisfied’ with the results of its
pilot project to use electrically assisted transport bikes to deliver parcels
to consumers. It started with the test in the northern Bavarian city of
Nuremberg one year ago and now wants to launch further deliveries by
transport bike in Germany. Continue reading
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04-04-2018 - Europeans
spend 5% of their spending onscriptions
Consumers in Europe spend about 5 percent of all their
spending on subscriptions. They spend on average 130 euros per month for
subscriptions, such as video, music, sport or food. Every year, 350 billion
euros is spent in Europe on these type of purchases. Continue reading
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Turkey -
ECommerce
Describes how widely eCommerce is used, the primary sectors
that sell through ecommerce, and how much product/service in each sector is
sold through e-commerce versus brick-and-mortar retail. Includes what a company
needs to know to take advantage of e-commerce in the local market and ,
reputable, prominent B2B websites.
In Turkey,
the majority of e-commerce transactions occur via
internet banking. Local
industry sources report that nearly 70% of all electronic commerce transactions
are in online banking and financial services. The
concept of online banking is popular given the high cost of maintaining bank
branches throughout the country. Apart
from increasing customer service, commercial banks have realized that lower
transaction costs for online banking are attractive to consumers. However,
some foreign mobile banking or e-commerce companies have found it
difficult or impossible to operate in Turkey due to data localization rules,
onerous tax regulations, and/or barriers to protect local industry.
The Turkish government also emphasizes the importance to e-government activities such as tax payments over the Internet, applications for visas and passports, SMS judicial information system and many other paperless application procedures. The gateway to all e-government services can be accessed at Turkey Website.
Turkey’s e-commerce market reached 24.7 billion TL in 2015 – 31% growth over the previous year. There is significant opportunity for development and new concepts. Other e-commerce business activity includes ticketing, travel, food delivery, entertainment, clothing, and consumer products. The Turkish Commercial Code, which came into effect in July 2012, requires, among other things, that businesses have a website meeting a set of minimum requirements. This may further spur various forms of electronic commerce.
The Turkish Parliament also approved Law No. 6563 in May 2015, on the Regulation of Electronic Commerce (Law) which aims at creating a more secure, transparent and accessible e-commerce environment. With this law a new liability to ensure security for customers’ personal and payment information came into force. The law covers electronic communications, liabilities of service providers, contracts concluded electronically, and the information provided to consumers, as well as unsolicited electronic messages. Foreign businesses have expressed serious reservations about the intent and application of the law, including that they must store all customer data inside Turkey, which some view as both commercially burdensome and problematic from a data privacy and security perspective.
The Turkish government also emphasizes the importance to e-government activities such as tax payments over the Internet, applications for visas and passports, SMS judicial information system and many other paperless application procedures. The gateway to all e-government services can be accessed at Turkey Website.
Turkey’s e-commerce market reached 24.7 billion TL in 2015 – 31% growth over the previous year. There is significant opportunity for development and new concepts. Other e-commerce business activity includes ticketing, travel, food delivery, entertainment, clothing, and consumer products. The Turkish Commercial Code, which came into effect in July 2012, requires, among other things, that businesses have a website meeting a set of minimum requirements. This may further spur various forms of electronic commerce.
The Turkish Parliament also approved Law No. 6563 in May 2015, on the Regulation of Electronic Commerce (Law) which aims at creating a more secure, transparent and accessible e-commerce environment. With this law a new liability to ensure security for customers’ personal and payment information came into force. The law covers electronic communications, liabilities of service providers, contracts concluded electronically, and the information provided to consumers, as well as unsolicited electronic messages. Foreign businesses have expressed serious reservations about the intent and application of the law, including that they must store all customer data inside Turkey, which some view as both commercially burdensome and problematic from a data privacy and security perspective.
Prepared by our U.S. Embassies
abroad. With its network of 108 offices across the United States and in more
than 75 countries, the U.S. Commercial Service of the U.S. Department of
Commerce utilizes its global presence and international marketing expertise to
help U.S. companies sell their products and services worldwide. Locate the U.S.
Commercial Service trade specialist in the U.S. nearest you by visiting
http://export.gov/usoffices.
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