ecommerce site in
South Africa
1.
Action Gear
2.
&Threads
6.
Esque
8.
Futurama
9.
Gemboree
11.
HomeChoice
12. It’s About Time
13. iToys
14. Juniva.com
16. Kitchen Chef
17. League of Beers
18. Legwear Safari
19. LekkeSlaap
20.
Loot.co.za
22.
Madame Boudoir
23.Mantality
25.Nutreats
26.
Orange SA
27.Orms Direct
28.
Ozzie Bojangles
29.
Port2Port
30.Quantifi
31. Quicket
32.Raru
33. Red Square
34.RunwaySale
35. SafariNow
37. Seeds for Africa
39.Spree
40.
Superbalist.com
41. takealot.com
42.
TravelGround
43.Travelstart
44.
Vinyl Cafe
47.Wootware
48.
Yuppiechef.com
49.
Zando
JUMIA
With
a mission statement and ethos for connecting African consumers and
entrepreneurs to do better business together, Jumia is blazing the trail of
e-commerce sites in Africa.
The
company is creating a platform where small, medium and large African companies
link with their potential market, thus creating a new-age ecosystem that
bypasses the middle man.
Launched
in 2012 in Nigeria, the site has solidified a footprint in over 23 African
countries, with a network of over half a million sellers since its inception.
Jumia has managed to create a stellar reputation for being a hub for products
and services spanning across the retail, food and hospitality, talent
recruitment, concierge and the hotel and catering industries. Apart from
servicing the needs of consumers and businesses, Jumia has also been upskilling
and aiding employment for many Africans who are qualified in areas such as
Engineering, IT and online marketing and web development.
TAKEALOT
South
Africa’s Takealot is the go-to online retailer for the shopper that seeks a
convenient and simplified online buying and user experience. The site has been
around for over a decade, having been established in the year 2002. Its broad
catalogue and variety of products in entertainment gives it an impressionable
edge. Customers can shop anything from books to games, computers and TVs.
Part
of what makes Takealot an e-commerce success story is that the online retailer
strives to provide its customers with the very latest products in the market,
coupled with up-to-date product specification.
In
April 2017, Takealot scored a significant investment of over US $69 million
from Naspers, one of Africa’s biggest digital companies. This came after the
online retailer received US $100 million investment from investment firm Tiger
Global Management in 2014. Naspers boasts a 53,5% stake in Takealot, while
Tiger Global owns about 34%.
KILIMALL
Kenya’s
largest online shopping mall, Kilimall is relatively new in the e-commerce
space but has remarkably managed to create an inter-continental mark since its
launch in 2014. The site, now established in other countries such as Nigeria
and Uganda, has a retail customer base that continues to boom.
Kilimall
is known for providing electronics such as phones, computers and gadgets, stocking
top brands such Samsung, Huawei, Lenovo, and Phillips. The site also offers
other products such as home appliances, clothes, books, health and beauty
products, and more. All its services are accompanied by a 7-day free return
policy on their premium range of goods, making it an attractive choice for
consumers.
KONGA
Konga
has come a long way since its humble beginnings in 2012 as a Lagos-only
e-commerce site that specialised in baby and beauty care. The online platform
has morphed into a major online retailer, often dubbed “The Amazon of Africa.”
In 2015, Konga joined forces with leading Nigerian banks to launch KongaPay, a
safe and convenient online payment method to tackle the issue of trust in
Africa when it came to online payments.
The
online marketplace was one of the first in Africa to create a system of payment
that was integrated with world banks – an innovation that uses click system
that eliminated the sharing of sensitive information during payments.
With
a backing from the South African media giant, Naspers, Konga is now a major
player in the e-commerce space. In 2014, Naspers, which has a 50% stake in
Konga, invested US $50 million in the online store.
BIDORBUY
Established
in 1999, South Africa’s online store Bidorbuy is one of the oldest online
marketplaces in Africa. What makes the site unique is that buyers don’t only
get to purchase what they want, but they can also make a bid for products,
functioning as an online auction. The site provides a platform to facilitate
trade between buyers and sellers. Previously owned items such as antiques and
collectables are some of the most popular on Bidorbuy, making up 40% of all
items sold. Other second-hand products shoppers prefer include high-end DSLR
cameras and lenses, laptops, books, as well as video games.
Over
the years, Bidorbuy has made several acquisitions of South African online
businesses. These include popular sites such as online jobs portal, Jobs.co.za
and e-commerce company uAfrica.com.
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